Matthew O’Brien Chester | Bespoke Cheshire Bridal & Evening Wear
- Grosvenor House, 104 Watergate St, Chester CH1 2LF
Located in Winsford, Cheshire, Ivory of Cheshire is an independent bridal boutique dedicated to helping brides find the perfect wedding dress for their special day. Established in 2008 and operating from its boutique at The Coach House on Wharton Road, the business has become a well-known destination for brides across Cheshire, North Wales, Staffordshire, Greater Manchester, and the wider North West.
Owned by Michelle Moore and Rachel Louise Moore, Ivory of Cheshire combines years of bridal industry experience with a highly personal and welcoming approach. What began as an appointment-only bridal boutique evolved into a successful bridalwear business supplying gowns to bridal retailers across the UK before returning its focus to working directly with brides through its Winsford showroom. Today, the boutique continues to help brides discover wedding dresses that reflect their personality, style, and vision for their wedding day.
With exclusive appointments, private bridal consultations, designer gowns, accessories, and additional wedding day support services, Ivory of Cheshire offers a complete bridal experience from the first fitting through to the wedding morning itself.
Finding a wedding dress is one of the most memorable parts of planning a wedding, and Ivory of Cheshire aims to make the experience relaxed, enjoyable, and completely focused on the bride.
The boutique operates primarily on an appointment-only basis, allowing brides to enjoy exclusive use of the showroom during their consultation. Rather than sharing the experience with multiple appointments taking place at the same time, brides can browse collections and try on dresses in a private setting alongside their chosen family members and friends.
This personalised approach allows the team to provide individual guidance and expert advice while ensuring each bride receives the time and attention she deserves.
For many brides, this creates a far more enjoyable and less pressured experience than visiting larger high-volume bridal retailers.
Ivory of Cheshire offers an extensive collection of bridal gowns designed to suit a wide variety of wedding styles, body shapes, and personal preferences.
The boutique carries a large range of dresses available to order in different sizes and colour options, allowing brides to find a gown that feels uniquely their own. Whether searching for timeless elegance, modern sophistication, romantic detailing, or contemporary bridal fashion, brides can explore numerous styles during their appointment.
The team understands that every bride is different and encourages clients to try a variety of silhouettes and designs, often helping brides discover styles they may not initially have considered.
Their experience and honest advice help create a supportive environment where brides can confidently find the right dress.
Alongside wedding gowns, Ivory of Cheshire also offers a carefully chosen selection of bridal accessories designed to complement the finished bridal look.
Available accessories include:
The boutique stocks accessories from respected bridal accessory designers, allowing brides to coordinate every element of their wedding day appearance in one location.
Having accessories available during fittings also helps brides visualise their complete wedding day look rather than focusing solely on the dress itself.
In addition to bridal gowns, Ivory of Cheshire also offers bridesmaid dresses and occasionwear collections.
This allows bridal parties to coordinate their wedding styling while benefiting from the same personalised service provided to brides. The boutique offers bridesmaid dresses in a wide range of colours, helping couples create cohesive wedding colour schemes while ensuring bridesmaids feel comfortable and confident.
By offering both bridal and bridesmaid collections, the boutique provides a convenient solution for many wedding parties.
One of the unique services offered by Ivory of Cheshire is its dedicated Wedding Day Dressing service.
Available exclusively to Ivory brides, this service is designed to remove much of the stress associated with the wedding morning. The team travels to the bride’s home or venue with the wedding gown, steams garments, organises dresses, assists members of the bridal party, and helps the bride get ready before the ceremony.
This additional support allows brides to focus on enjoying the morning rather than worrying about dress transportation, steaming, or last-minute preparations.
The service has proven particularly popular with brides who want extra reassurance and professional assistance on one of the most important days of their lives.
Recognising that wedding planning involves many expenses, Ivory of Cheshire offers interest-free payment plans on qualifying gown orders.
These payment options allow brides to spread the cost of their dress over several instalments, making it easier to budget for their wedding without compromising on their chosen gown.
This flexibility makes designer bridalwear more accessible while helping couples manage wedding expenditure effectively.
Experience is one of the reasons many brides choose Ivory of Cheshire.
The business has been helping brides find their dream dresses since 2008 and has built extensive knowledge of bridal fashion, dress construction, sizing, styling, and customer care.
Over the years the team has guided countless brides through the dress selection process, developing a reputation for honesty, professionalism, and exceptional service.
Their understanding of both current bridal trends and timeless wedding styles allows them to provide valuable guidance throughout the bridal journey.
From its Winsford boutique, Ivory of Cheshire welcomes brides from throughout Cheshire and neighbouring counties.
The boutique’s central Cheshire location makes it easily accessible from Northwich, Middlewich, Sandbach, Crewe, Nantwich, Chester, Warrington, Knutsford, Macclesfield, and surrounding areas. Many brides also travel from North Wales, Staffordshire, and Greater Manchester to benefit from the boutique’s personalised approach.
Its combination of private appointments, extensive collections, and experienced bridal consultants continues to attract brides from across the region.
Brides choose Ivory of Cheshire because of the boutique’s welcoming atmosphere, personalised service, and commitment to helping every bride find a dress that feels perfect for her wedding day.
The private appointment experience, carefully selected gown collections, bridal accessories, payment plans, and unique wedding day dressing service all contribute to a bridal journey that feels supportive and enjoyable from start to finish.
Rather than focusing on sales targets or rushed appointments, the team prioritises creating memorable experiences and helping brides feel confident, comfortable, and excited about their wedding day.
For brides searching for a trusted bridal boutique in Cheshire, Ivory of Cheshire offers experience, expertise, and genuine passion for helping brides find their dream dress.
Ivory of Cheshire is based in Winsford, Cheshire, at The Coach House on Wharton Road.
Yes. The boutique operates primarily by appointment, allowing brides to enjoy a private and personalised bridal experience.
Yes. The boutique stocks veils, tiaras, headpieces, jewellery, and other bridal accessories.
Yes. Ivory of Cheshire offers bridesmaid dress collections available in a wide range of colours.
This service provides professional support on the wedding morning, including transporting, steaming, organising, and helping the bridal party get ready before the ceremony.
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